As part of our ongoing drive to develop bespoke games with agencies and brands, we are delighted to announce a new non-exclusive strategic partnership with M&C Saatchi Sports & Entertainment,
where we will provide innovative "non-traditional" games products to their advertising clients.
Our first joint project is already in development, with a launch announcement expected next year. We look forward to working even closer with the M&C team to offer a range of bespoke games to their clients, from alternate reality games and social games to console games and beyond.
Our brand division, led by Matt Willifer, already has multiple projects underway, and we expect to be able to announce more over the next few months.